Please tell us in a paragraph or two about your organisation – its size, structure, and a very brief history
(no points) (200 word limit)

Outline the actionable marketing challenge/opportunity and targets you were trying to achieve and measure.
(10 points) (200 word limit)

Describe your plan of action to achieve your objective/promote and sell a product or service.
(10 points) (200 word limit)

Key market or consumer insight which formed your strategy and relevant research in support of this.
(15 points) (200 word limit)

With respect to the marketing challenge or opportunity, describe your strengths, weaknesses, opportunities and threats.
(5 points) (200 word limit)

What is unique about your marketing proposition?
(15 points) (200 word limit)

What were the critical success factors in achieving your objectives?
(15 points) (200 word limit)

Further comments on other factors in the marketing mix e.g. distribution, packaging, project management, sales implementation, etc.
(5 points) (200 word limit)

Demonstrate the success of your plan in terms of sales and % increase from base, and/or any other parameters you may have measured e.g. brand awareness, customer satisfaction.
(15 points) (200 word limit)

Explain how the success of this marketing plan will contribute to the future of the company.
(10 points) (200 word limit)